Chandigarh PR Declaration

On the concluding session of the 5th Global Public Relations Conclave of PRCI at Chandigarh, the delegates adopted a "Chandigarh PR Declaration" to set an agenda for the PRCI and PR practitioners to adopt and attempt to realise through concerted endeavours.

Chandigarh PR Declaration proposed :
a. To establish a resource bank of PR Trainers to provide services to corporates, PSUs, Government, and students on various aspects of public relations practice;
b. To promote the code of ethics amongst the PR practitioners;
c. To institutionalise the process of accreditation and award "APR" by conducting examinations, interviews, and case study presentations;
d. To encourage PR practitioners to compile Indian case studies and share their experiences with the upcoming practitioners;
e. To work with UGC and other bodies to standardise the curricula for public relations educations offered by various educational institutions and universities;
f. To establish online training modules for the working professionals;
g. To work with the government and PSUs to upgrade their skills and knowledge.