The onset of social media with its overwhelmingly pervasive presence in the web world, the sheer power it wields for its users, and alarming speed with which it is penetrating into people's lives, has sparked new concerns and challenges for the communicators and social scientists. While some PR practitioners foresee looming danger from the net-sphere and fear death-knell for the profession, as has been expressed at many fora, the fear is misplaced. The PR practitioners need to upgrade their skill and knowledge and include the online media as another tool in their armory. Are we ready for this communication renaissance and the consequent fast-paced changes in our professional practice? The 5th Global PR Conclave at Chandigarh would endeavour to discuss its impact and chart a future course of action that PR practitioners must take.
This change also requires a fresh new look at the way we communicate, and how we can add value to our client's briefs through strategically deploying the new communication tools.
Mark Twain once remarked, "The report of my death is an exaggeration", and the same holds true for the practice of Public Relations too.
Register now to be a part of this dialogue on 17-18 March 2011.
